Launch for the international market

When Revlon Professional, one of the leading brands in hair color, haircuts, and professional hair products, presented us with the challenge of launching its Magnet Blondes line, our mission was clear: to redefine how high-end products for chemically treated hair communicate. Inspired by the fusion of science and futurism, we used a visual narrative that transports the consumer to a setting where beauty and technology converge. Under the direction and creativity of Germán de la Hoz, we conceived an aesthetic universe that stands out for its simplicity and elegance. The commercial was launched internationally, and the photo production served to develop the campaign visuals that would later be used on social media and in retail stores.