#CamprodonLikeHome

From Themoff we developed the campaign for Turisme de Camprodon, with the aim of promoting the municipality as an ideal destination to live and not just to visit. We were in charge of the strategy, creativity, production and editing, shaping a campaign that combines the natural charm of the environment with the calm, connected and active lifestyle that the area offers. The narrative was built around the idea that Camprodon is not just a place to spend a few days, but an environment where you want to stay: teleworking, parenting, nature, gastronomy and community are intertwined in a warm and aspirational message. The result is a main piece that transmits local identity, proximity and real opportunities for residence, reinforcing the positioning of Camprodon as a living destination with a future. In addition, to expand the message and its dissemination, we relied on recognized people such as Eloi Vila and Victor Kuppers.