New brand focus

In collaboration with 87 seconds, we participated in the creation of a 360° campaign aimed at revitalizing the brand's communication and attracting hairdressing professionals. Our team was in charge of producing the main campaign video, ensuring that it reflected the new brand identity and the necessary strength. The piece, designed to surprise and seduce hairdressers around the world, focused on creating a visual narrative that challenged professionals to experience Revlon products and join the brand's revolution. Thanks to the direction of Elias Lalaux, striking scenes, products and textures were recorded with special effects, achieving a production that combines creativity and audiovisual technology to redefine the communication of the Revlon brand.