Commitment to culture

Catalonia Culture Foundation turned to us to develop a campaign that included creative concept, script, creativity and editing, with the aim of generating awareness about the importance of supporting and strengthening the cultural ecosystem of Catalonia. From Themoff, we created a social narrative that connected directly with the audience, transmitting the transformative impact of culture on society. The creativity was based on an inspiring and close approach, which highlighted the role of the foundation in the promotion and sustainability of cultural projects. Editing and post-production were key to enhancing the message, combining a dynamic rhythm, evocative images and a graphic treatment aligned with the identity of the foundation. The result is a campaign that not only communicates, but also mobilizes companies and citizens to commit to culture as an engine of change and growth.