Global production with masculine style

or American Crew’s ‘Yearbook’ campaign, we were tasked with producing the entire content, including the main video, campaign visuals and a variety of social media materials. Our goal was to highlight the nine men’s hairstyle trends featured in this collection, providing inspiration to both hair professionals and their clients. The main video captures the essence of each style, highlighting the versatility and creativity that characterizes the ‘Yearbook’ collection. In addition, we developed specific content for their social media and professional e-learning platform. Our approach ranged from pre-production, defining the creative concept and direction, to post-production, ensuring an edit that reflected American Crew’s distinctive quality and style. The result is a cohesive campaign that not only showcases the latest trends in men’s hairstyles, but also reinforces the brand’s position as a leader in the industry.